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In 2019 the trend continues, the explosion continues
Video is at the heart of web communications, both on personal and professional networks. Video is available in all its forms, such as "live" videos that present an event, a conference or a demonstration of a product or service.
In this context, people do not care much about the quality of these productions, their purpose is to communicate information with a fixed lifespan. The more corporate video will be more accomplished and will increasingly use sophisticated editing, visual effects or animation.
Broadcasting is also exploding...
Last year, YouTube generated a business created by 30 million daily users. More than 5 billion videos have already been shared there. It is the world's leading news site and the second largest search engine just after Google...
The number of devices available per user is multiplying. Of course, people check their smartphones at all times. The barriers between work and private life are blurring. We take our emails while on the move or while waiting for a plane. We read reports on weekends, we watch videos on Facebook at work or at university.
For companies, video is more than a tool, it is becoming an important part of their communications. But in what form? In fact, in this period of movement, all forms are good as long as they are broadcast in the right channels. But at the speed at which this trend is exploding, we sometimes see an inharmonious mix of genres. For example, there is a tendency on Linke Ind to broadcast more personal messages such as images of holidays or houses for sale... The overabundance of productions of all qualities creates an overflow that is not always at the service of optimal communication.
But delivered in the right channel, the video will continue to attract attention. Here are some broad categories:
1-The corporate communication or recruitment video that is aimed at the general public. It should be scripted and produced in collaboration with professionals. It can be found on the corporate website, in recruitment events or specialized channels.
2-Internal video that is addressed to employees to communicate an announcement or an internal message (this can be produced more simply, but you also have to consider people's habit of watching TV and broadcasting sites where productions cost millions of dollars and where the quality is very high).
3-The anecdotal video to highlight a moment, an event and which could have been produced by a talented or specialized employee. This is spread on social media links or via internal networks.
