The preliminary project

Start by identifying in a few words what your communication objectives are. Why do we want to produce a video? What are we investing for? Once the objectives have been determined, it is easier to make the right decisions on the content, the choice of words and images to be presented.

Putting your concept to the test

Test the idea of your video project with your colleagues and even people who are outside your field. What is the reaction to your approach? Continue your reflection by walking around the web. Look at what the trends are here but also everywhere else on the web. Identify your primary and secondary audience. Don't forget who the video is for.

The budget for your corporate video

For the budget, can you have internal or external partners? Sometimes the travel of a film crew is expensive, but the costs can be shared by a few users. This video shoot makes it possible to collect images on a site that can perhaps be used by various colleagues, partners or divisions of the company. Productions Go is a video production company in Montreal, but depending on the project, we can intervene with staff if necessary in your area. In post-production, a slightly modified edit with modified narration and titles can accomplish very different goals if it's for internal communications, marketing, or recruitment.

The briefing

Write a briefing of a few lines for the video producer. It can be very short. The important thing is to present your communication objectives. Specify the purpose of the video. Why a video? How will it spread? on your site? for an event? For single use or for the long term? Your budgetary considerations will not be the same depending on the use you make of it. The audience: Who are we addressing? your potential customers? Your existing customers? your employees? Your partners? In the event that an actor or narrator is involved in the production, his rate is determined in part by the broadcast.

The Timeline

Determine a timeline: Do you have a delivery date for a specific event?

Filming

Filming locations: Although the script is not determined, there may be locations or people to film in specific locations that are critical to you. Which sites do you want to present as a priority? The producer must calculate how many days of filming are required to collect the necessary footage.

Languages

What versions are required? In what language? in French, in English? In another language? Do you want subtitles? What is your approximate budget? When you're shopping for a car or a house, you have a budget. Try to give an idea of your means to receive proposals that are relevant with a reasonable deviation

Choice of provider for your corporate video

This way, you will receive bids that allow you to evaluate creativity and expertise and limit the number of bidders. Then, choose three companies that seem serious and compare the offers according to your criteria.