Video is everywhere

Video today is omnipresent. It has become an indispensable communication tool and it conveys information in all its forms. But in all contexts, it must be user-friendly and informative. Video is everywhere in our daily lives, both in our personal and professional lives. Available everywhere, on all platforms, it deals with all subjects.

Your company's values

In addition to conveying ideas, information, in short, content, it conveys through its style or approach your corporate values, your positioning, your identity, your history. And to capture attention and differentiate yourself from the thousands of daily publications, you have to tell a story. This is called the  storytelling.

Scriptwriting, an important step in corporate video

Nothing new in this but with the explosion of production, it is important to go back to the basics of communication before embarking on a video project. Every week, I receive requests for information to produce capsules whose objectives are not clear or the audience is not determined. In fact, it's a bit normal. Video is everywhere. We know that we have to produce and sometimes the eagerness makes us skip the scriptwriting stage.
This gives us a period where a lot of videos are produced, a lot of beautiful images are broadcast but where the attachment to your brand, message or identity is sometimes diluted or non-existent.

How to start a script for a promotional video

How to proceed then? It's not very complicated but we have to go back to the basics. Who are you? What do you produce as a product or service? For what purpose? What makes you different? Once the persona has been identified, you can think about telling a story that fits your profile.
When the key messages of your communication are identified, you let your imagination run wild and take a step back. The story often presents itself.

People are so solicited from all sides that they will be more attentive to a true story, felt, lived with which they can identify. That's why interviews and testimonials still work. It's more interesting to hear someone tell us about her ascent of the smallest mountain, which made her reconnect with nature, rather than explaining to us in detail how the boots she bought were made.

But on the other hand, if we want to talk about the technology of a product, it can be captivating for a researcher or technician to explain to us that, after listening to his customers, that the people in the laboratory have discussed, searched for and found a technology that allows us to stay dry in the worst conditions... Once this preamble has been established in the testimony, in this little story told and shared, the outdoor enthusiast is quite willing to listen to talk about your technical advances that distinguish your products. Storytelling is simple, one step at a time.