This guide brings together what we have learned in twenty years at Go Productions, through projects carried out for clients such as the Montreal Heart Institute, Olymel and Raymond Chabot Grant Thornton.

What is a corporate video, exactly?

A corporate video is video content produced by or for an organization, with the aim of communicating a message to an internal or external audience — customers, employees, investors, partners, candidates. Its main characteristic is not duration or style, but the business or communication objective it serves.

A corporate video can be 15 seconds long (digital advertising) or 12 minutes long (training capsule). It can be shot in 4K format with a team of 8 people, or produced in motion design from a computer. What makes it a “corporate” video is that it exists to serve a business strategy.

The 7 main types of corporate videos

The steps of a corporate video production

A corporate video is built in three main phases. Understanding each step avoids unpleasant surprises in terms of budget or deadline.

Pre-production: strategic framing

This is the stage where everything is decided: objective, script, choice of actors, filming locations, schedule. The more careful the pre-production, the fewer costly corrections there will be in post-production. To go further, check out our detailed 12-step guide to corporate video pre-production.

Filming: capturing images and sound

Filming can take place in the field (offices, factory, exterior, event) or in the studio in front of a set, a neutral background or a green screen — the latter option allows an image to be embedded in post-production.

The technical choices depend on the project: 4K format for widescreen broadcasting, 1080p for the web, drone images for spectacular aerial views. The technical team adapts: from the independent videographer-director duo for a simple project, to a complete team (producer, director of photography, sound recordist, lighting designer, make-up artist) for a high-end production.

In addition to the recording time, it is necessary to plan for the installation and dismantling of equipment, travel between locations, the rental of specialized equipment and the management of authorizations. This is where collaboration between your team and the project manager becomes crucial.

Post-production: the stage where the video takes shape

Once the shoot is complete, editing and finishing often takes up as much work time as the shoot itself. The process involves several technical steps:

1. 1Transferring and organizing video dailies
2. 2Pre-editing : assembling the sequences in the chosen narrative order
3. 3Graphic design : transitions, titles, logos, panels, 2D or 3D animations — often presented as mockups for approval
4. 4Customer approval : a rough cut is sent for comments, corrections are made, a new version is presented. This iterative process is normal and budgeted.
5. 5On-line editing : final adjustment of shots, integration of music (rights bank or original composition), addition of sound effects (atmosphere, city noises, industrial noises)
6. 6Narration : if required, voice casting, rights contracts according to the planned broadcast, recording in a professional studio with a specialized technician
7. 7Sound mixing : balancing voice + music + effects for each scene
8. 8Color grading : harmonizing sequences shot in different conditions (daylight, neon, incandescent), creating a look—warmer, darker, more cinematic
9. 9Delivery : the final master is saved in two different locations for security, then the broadcast copies are generated according to the platforms (website, YouTube, Facebook, LinkedIn, intranet)

This is the most invisible phase for the client, but it is where the perceived quality of the video plays out.

How much does a corporate video cost in Quebec?

In Quebec, in 2026, the actual budgets observed are:

For a detailed view of the breakdown of budget items (pre-production, shooting, post-production, margin), visit our page dedicated to corporate video production.

Who does what in a production team

A corporate video project involves several professions. Depending on the size of the project and the budget, some positions can be combined — or the same professional will take on several positions.

To give you an analogy: it’s a bit like in construction. You can call on a good handyman for a simple renovation, or an architect to design a custom home. Both have their place — the important thing is to choose the level of expertise that fits your project.

The ROI of a well-made corporate video

A well-produced corporate video is not an expense, it’s an asset. Some figures observed on our customers:

The wrong calculation is to consider the cost of video for a single year. The right calculation is to divide it by the years during which it will continue to arouse interest for each new visitor to the web page.

The 5 questions to ask yourself before launching a video project

If you can’t answer these 5 questions clearly, it’s too early to talk about filming. A good corporate video pre-production starts by answering these questions upstream.

Ready to launch your corporate video project?

Now that you know what type of video fits your goals, discover our corporate video production services in Montreal. We have been producing corporate videos for over 20 years for institutional clients (Montreal Heart Institute, Commission des Droits de la Personne et de la Jeunesse) and corporate clients (Olymel, Raymond Chabot Grant Thornton).

L’article Corporate Video: Complete Guide 2026 (Types, Costs, ROI) est apparu en premier sur Maison de production vidéos à Montréal.

Here’s how editing works at Productions Go, a corporate video production company established in Montreal for more than 20 years.

What is a video production house, concretely?

A video production house is a company that takes care of the entire video creation process: pre-production, shooting, post-production. Unlike an independent videographer , a company mobilizes a multidisciplinary team — director, director of photography, sound recordist, videographer, make-up artist, editor, colorist, motion designer, audio mixer, casting agent, etc.

In Montreal, there are several dozen, ranging from high-end studios to the micro-structure of a single versatile videographer. The right choice depends on the project: for a national TV commercial, usually the advertising agency will partner with a major production company. For a targeted corporate capsule, an agile team is enough.

Video editing in 8 steps

From the moment the rushes come back from the shoot to the multi-format delivery, post-production follows a structured process. Here’s how it works at Productions Go:

1. 1Save and transfer of rushes — As soon as the shoot is finished, all the files are copied to two separate media (double backup rule). For a day of 4K filming, we are easily talking about 200 to 500 GB of data. Invisible step for the customer but critical: a lost file = a lost plan.
2. 2Rushing and Selection — The editor reviews all the dailies and scores the best takes. For 8 hours of filming, count 4 to 6 hours of classification of the sequences. This is where the quality of the result comes into play: at this stage, a good editor selects the best passages, sometimes within a few seconds.
3. 3Offline editing (pre-editing) — The first version of the edit, with no visual effects, no finalized sound, no color grading. The objective: to build the story, check the rhythm, validate the structure. This is the version presented to the customer for initial feedback and approval.
4. 4Customer Validation and Adjustments — The customer views, comments, and requests changes. At Go Productions, we typically schedule 2-3 rounds of revisions in the production budget.
5. 5Sound design and audio mixing — Sound makes 50% of the impact of a video (movie studios have known this for as long as they can remember). This step includes: cleaning up dialogue, adding music, sometimes sound effects, balancing levels, and mixing final audio.
6. 6Color grading — Color grading gives the video its final visual signature. This is what transforms a neutral capture into an image that resembles cinema. A good color grading takes 1-4 hours for a 2-minute video.
7. 7Visual Effects Motion Design — Animated titles, infographics, transitions, logo overlays. For a corporate video, a minimum of a few hours is required to integrate your logo with a light animation, integrate your typeface into the titles, add visual transitions, etc.
8. 8Master copy, multi-format exports and delivery — A modern corporate video doesn’t have a single final format — it often has 3-4 or more: high-quality master version, optimized web version, vertical format for Instagram/TikTok, square format for LinkedIn, subtitled version, version without music for translation. Each of these versions must follow very strict technical standards set by the platforms.

How much does video editing cost in Montreal?

The hourly rate for a professional fitter in Montreal in 2026 ranges from $60 to $120 per hour. For a typical 2-minute corporate video, the breakdown looks like this:

Common mistakes in corporate video editing

After 20 years of projects, some mistakes come back systematically when the assembly is entrusted to amateurs or delivered too quickly:

Why entrust editing to a production company rather than a freelance editor?

A freelance editor can be excellent. The difference with a production company is the ecosystem : continuity with the film crew, direct access to the director of photography in case of questions about the shoot, coordination with the sound designer and colorist, and the ability to deliver several formats in parallel without additional costs.

At Go Productions, editing is integrated into our entire production process. The same director who is in charge of the shoot oversees the editing, which guarantees narrative coherence between the initial intention and the final delivery.

To go further, check out our 12-step guide to corporate video pre-production and our complete guide to the types, costs and ROI of a corporate video.

Ready to kick off your video project?

Go Productions is a corporate video production company established in Montreal for more than 20 years. We have produced videos for the Montreal Heart Institute, Olymel, Raymond Chabot Grant Thornton and the Commission des Droits de la Personne et de la Jeunesse. Each project is set up and supervised by our in-house team — not outsourced.

L’article Video Editing in Montreal: Post-Production of a Production Company est apparu en premier sur Maison de production vidéos à Montréal.