The Ministry of Municipal Affairs and Housing is the Quebec government ministry responsible for the administration and development of municipalities, regions, the metropolis and housing.
In order to communicate and communicate its message on the safety of residential pools, the ministry wanted to have a video intended to reinforce its safety message to the general public. The ministry has chosen Émilie Heymans, former Olympic champion at the Beijing Games, as its spokesperson. It was filmed in a realistic context of a garden of a residential dwelling by a swimming pool. It is a testament to the importance of security measures. The production consisted of producing a simple video with a clear message to communicate safety information. In the editing, the use of water as a graphic element reinforces the message and allows you to leave a memorable image.